Your Strategy Needs a Strategy
How to Choose and Execute the Right Approach
Main Tools & Concepts
Overview: This book primarily challenges readers to rethink whether they have adopted the right approach to strategy. The authors initial insight is that many organisations adopt what they call a classical approach to strategy, without really considering if that is the best approach given the nature of the business, industry and wider context in which they operate. The authors main insight is that there are five different archetypal approaches to strategy, which they go on to explain in greater detail. They also provide a diagnostic tool - the Strategy Palette, which helps readers understand which approach to strategy is best for their own business. |
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