Value Proposition Design

How to Create Products and Services Customers Want 

Main Tools & Concepts

• Value Proposition Canvas
• Customer Profile
• Value Map
• Pain versus Gain concept​

Author	Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
Publisher	Wiley
Date	2015
Amazon (A)*	https://amzn.to/3i2Jjld
Author's Website	https://www.strategyzer.com/books/value-proposition-design

Context in the 6 Step Strategy Framework

Value Proposition Design helps innovators generate new value propositions to meet customers needs. 
The Value Proposition Canvase zooms in on two of the boxes in the Business Model Canvas, a tool described in the authors earlier book, Business Model Generation.

---

Other related material

Resource	Relevance
Business Model Generation	The first book in the series from Straegyzer which preceeded Value Proposition Design
Value Proposition Design Canvas PDF	A pdf copy of the Value Proposition Canvas can be downloadded from the Strategyzer website if you provide your email address. ​