Dealing with Darwin

How great companies innovate at every phase of their evolution

Main Tools & Concepts

• Category Maturity Lifecycle Model​

Author	Geoffrey A. Moore
Publisher	Portfolio
Date	2008
Amazon (A)*	https://amzn.to/38wZqV3
Author's Website	​www.chasminstitute.com/

Context in the 6 Step Strategy Framework

The Category Maturity Life Cycle Diagram forms the basis of a great many diagrams that can be drawn on the Key Numbers Graph (top right)
This diagram contains many concepts from both Geoffery A. Moore's other books (Crossing the Chasm, Inside the Tornado) and combines well with other concepts about market growth and segmentation, such as The Diffusion of Innovation. 

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Other related material

Resource	Relevance
Crossing the Chasm	The first book by Geoffrey A. Moore which deals with the "chasm" that technology firms may fall into if unprepared as they scale up. This book is a classic and a must read for anyone launching new tech products or ventures
Inside the Tornado	The follow up book to Crossing the Chasm, which describes what you should plan for and do once you have crossed the chasm...
Diffusion of Innovation	Link to a Wikipedia article on this market segmentaion / adoption theory from the 1960's which is still very relevant today