Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

Main Tools & Concepts

• Blue Ocean Markets v Red Oceans
• Value Innovation
• Strategy Canvas
• Four Actions Framework (Eliminate, Reduce, Raise, Create)
• Six Paths Framework
  
• Pioneer, Migrator, Settler Map
  
• Three Tiers of Non-Customers
• Buyer Utility Map
• ​Price Corridor of the Masses
  
• Blue Ocean Sequency (Utility, Price, Cost, Adoption)
• Four Organisational Hurdles to Strategy Adoption 

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Author	W.Chan Kim, Renee Mauborgne
Publisher	Harvard Business Review Press
Date	2004,2015
Amazon (A)*	​amzn.to/38BtYFj
Author's Website	https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/
Wikipedia	en.wikipedia.org/wiki/Blue_Ocean_Strategy
HBR.org	​hbr.org/2004/10/blue-ocean-strategy

Context within the 6 Step Strategy Framework

The Blue Ocean tools are primarily focused on three main aspects of strategy - new markets (top left), and value proposition & cost innovation (bottom left) 

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Other related material

Resource	Relevance
Blue Ocean Shift	Follow on Book to the Original Blue Ocean Strategy